Today is the day!!!! The Champagne Velvet Launch Party! Enjoy this little jingle and be ready for some horse-drawn, beer carryin’ wagons!
We’d like to send a huge thank you to everyone who participated in our Champagne Velvet Treasure Hunt. We received some truly amazing and inspiring photos, which made us even more thrilled to be reviving CV. That being said, we couldn’t just choose one winner, we had to pick two:
John sent us the photo in this post. You can see Steven’s collection and many more on our Facebook page. We’d also like to give an Honorable Mention to Jerry Phelps from beautiful Dayton, OH. He has been a huge help in collecting CV things on our journey.
Thank you, everyone! We can’t wait to see you on Saturday for the launch party!
Be a part of history as we relaunch the state’s most beloved beer of all time, Champagne Velvet, in the city of its origin, Terre Haute IN. Join us on Saturday, April 6 as this much anticipated beer will again become available to residents of the Wabash Valley, and shortly thereafter far beyond.
To celebrate the occasion Upland will release CV by hauling kegs of the BEER with the million dollar flavor by horse-drawn beer wagon through the streets of Terre Haute, in much the same manner it was delivered one hundred years ago. First delivery will be at Sonka Irish Pub, 3:00pm, next stop The Copper Bar, and a final destination of M. Moggers Restaurant and Pub arriving at 6:00pm, where the party will continue into the night.
The entire Upland extended family is very excited to celebrate 15 amazing years in the best way we know how, with a high-quality beer in hand. CV for you, CV for me!
Leading up to the April 6 Champagne Velvet launch extravaganza in the streets of Terre Haute, we’ve been running a photo contest incorporating CV memorabilia. If you have any CV memorabilia, or you run across any, snap some Instagram photos and tag us @uplandbrewco with hashtag #CVMemory.
We’re taking photos until midnight April 1. The lucky winner will receive an incredible CV gift basket along with VIP access and treatment at the CV Launch Party in Terre Haute. So be sure you’re following us on Twitter & Instagram (@uplandbrewco) and subscribing to our Facebook feed. If you’re not on any of those social networks, feel free to email me your CV photo at email@example.com.
May the one with the greatest treasure and creativity win!
The best journeys in life are often when one doesn’t fully understand the destination. Upland Brewing Company pursues these journeys with passion, strength, hopes and dreams. For Champagne Velvet, we have traveled into a past that is now guiding an important piece of our future. We have learned from those who bravely came before us to resurrect what was, and still remains, the beer with the million dollar flavor. Jump on the CV bus, and enjoy the ride…