WHAT'S TAPPENING AT UPLAND BREWING

THUNDER OVER LOUISVILLE 2026

📅  April 18th, 1-11 PM

📍 Upland Jeffersonville

 
It’s the biggest, brightest and loudest time of the year in Kentucky!

Thunder Over Louisville, which lights up the sky with one of the biggest fireworks displays in the country, is Saturday, April 18, 2026 and Upland customers have the best seat in the house!

We’re excited to celebrate Thunder Over Louisville, described as the pinnacle of pyrotechnics, again this year, and we want to welcome you to join us in the festivities at our Upland Jeffersonville location. Trust us when we say the view from Indiana will be epic. We expect a big crowd, and it’s time to get your tickets for the event. All the details are below, but please plan to purchase early if you want to ensure you have a seat!

2026 MUG CLUB MEMBERSHIPS

📅  Available Starting November 28th

📍 Online & All Upland Locations (Cash Payments Only)

Join the Club for only $50 per year, and forget the hassel of remembering to renew your membership with a subscription!

Members get 21oz. pours for the price of a pint. This even includes daily specials for $4.

2026 Memberships include ONE FREE pre-determined Seasonal Beer Crowler each month! Crowlers will be announced the last week of the previous month.

To get the Mug Club pour or redeem your crowler, just present your card to your server or bartender.

Your membership can be used at any Upland Brewing Co. Restaurant Location!

*High Gravity or Specialty beers may be excluded from Mug Club Pours. Memberships purchased online will be valid for 1 year from the date of purchase.

DON'T MISS BRUNCH!

📍 All Upland Locations

Our brunch menu is hot! Here are a few of our new selections:

The Stuffed French Toast is getting an upgrade! Lemon cream cheese filling topped with strawberry preserves, powdered sugar, and warm maple syrup.

The Avocado Toast is wheat toast topped with two local eggs, avocado, tomatoes, arugula, goat cheese, pepitas, and balsamic syrup.

The Brew Bird is fried chicken, one local egg, cheddar cheese, sausage gravy on a toasted brioche bun.

The CV Eggs and Hash is two local eggs on top of potatoes, onions, peppers, and Champagne Velvet beer braised corn beef. Served with Champagne Velvet sauce and wheat toast.

The Egg Sandwich is a toasted everything bagel split into two- filled with local eggs, pepper bacon, cheddar cheese, smoked tomato jam, and cream cheese.

Stop by Saturdays or Sunday between 11AM-2PM to give these dishes a try! 🥚🥯

NEW BEER ALERT

Hazy IPA
On Tap Now
Black IPA
On Tap Now
Sour Ale with Pineapple & Chamomile
On Tap Now
Tart Ale with Valencia Orange
On Tap Now

LIMITED EDITION MERCH

Available now at all Upland locations!

Comfort Colors Short Sleeve Tee
Featuring an Upland Football design, with the Upland logo on the upper back.
Pullover Hooded Tee
Featuring the Crafting Your Next Adventure script on the back.
Carhartt Beanies

The return of a fan favorite in the cool weather! These classic Carhartt beanies feature an embroidered Upland logo.

TO-GO SAUCES

đź“… Available Now

📍 All Upland Locations

 

You can now take home two of your favorite Upland sauces! You can purchase an 8oz bottle of Bad Elmer’s BBQ or the Campside Habanero for only $8.99! These sauces have a shelf life of 2 months. Make sure to buy your favorite sauce today! 

Campside Habanero sauce is used on our inferno burger. The sauce is made with Onions, Carrots, Celery, Habanero Peppers, Campside Pale Ale, Garlic, Lime Juice, Apple Cider Vinegar, Honey, Canola Oil, Kosher Salt. 

Bad Elmer’s BBQ sauce is the only BBQ sauce Upland uses! It is made with Ketchup, Bad Elmer’s Porter, Molasses, Apple Cider Vinegar, Black Pepper, Cayenne Pepper, Brown Sugar, Yellow Mustard, and Frank’s Red Hot.

HOP-INFUSED WATER

đź“… Available Now

📍 All Upland Locations

 

Introducing HopRX: Our *non-alcoholic* sparkling hop water! HopRX is made with all-natural hop extract + vitamin C, bringing you the supercharged power of FORMULA 01: IMMUNITY

This lime-flavored, sparkling beverage is just as good for your body as it is for your taste buds. Zero alcohol, zero calories, zero sugar, zero artificial ingredients—it’s hydration, but cooler. Available in 6PKS today at Upland locations and in grocery and liquor stores near you.

HAPPY HOUR

📍 All Upland Locations

đź“… Monday – Friday from 3-5 pm

 

Summer is here and Happy Hour is back! Monday through Friday from 3-5 PM get Upland Favorites for only $4!

This includes: Dragonfly IPA, Champagne Velvet, Wheat Ale & Tart Series

Burger & Sandwich Sliders Including: Classic, Bad Elmer’s Fav, Blue Flame, Inferno, Beer Cheese, Sweet Plum , Local Pulled Pork, Hoosier Tenderloin and Turkey & Guac