We love an IPA don’t you? On Thursday, August 7, join beer enthusiasts, breweries and bars across the globe in a collective toast to one of craft beer’s most iconic styles: the India pale ale. We love seeing Upland fans posting their favorite brews so we want you to help us spread the word about this worldwide IPA party! 

#IPAday Backstory – from CraftBeer.com

Founded in 2011, IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide, using social media as the common arena for connecting the conversation.

IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.

Why Celebrate:

This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.

At the 2014 World Beer Cup, the most entered style category was the American-Style India Pale Ale with 224 entries. The second most entered category was its little cousin, the American-Style Pale Ale (122 entries). Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate.


For the past two years, hundreds of events, tastings, festivals and dinners have been hosted around the world in celebration of IPA Day. Last year, the official #IPAday hashtag was tweeted out 33,697 times by 22,877 different users. The #IPAday hashtag had the potential reach of 25.04 million people and appeared on nearly 54.2 million timelines.

Throughout the day, the official hashtag trended in several major U.S. metropolises, including Austin, Birmingham, Baltimore, Boston, Chicago, Cincinnati, Columbus, Cleveland, Denver, El Paso, Greensboro, Harrisburg, Honolulu, Indianapolis, Jackson, Jacksonville, Los Angeles, Louisville, Minneapolis, Memphis, Milwaukee, Portland, San Antonio, San Francisco, San Diego—and just about every major U.S. city on the map.

Outside of the U.S., reports of IPA Day were recorded all over Europe,  as well as China, Japan, New Zealand, Australia and Brazil.

The goal is to make this year’s IPA Day even bigger. Anyone can participate by enjoying an IPA with friends, making some noise online with the #IPAday hashtag and showing the world that craft beer is more than a trend. 


Upland has several tasty IPAs currently available so get in on the convo and share your pics, videos and tweets with us @uplandbrewco, name of the beer, and #IPAday!

In honor of #IPAday we’ll be compiling our favorite #IPAday posts featuring Upland and sharing them in an #IPAday album on Facebook page. Get those camera phones ready!

Here are a few of our fav Upland IPA shout outs spotted via social media.

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Featured image via Instagram: @good2bme74 

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