Upland Brewing Co’s Sour + Wild + Funk Fest is THIS WEEKEND! Thank you to you all who bought tickets, we are excited to see you this Saturday! As a reminder, this event is SOLD OUT, there will be no ticket sales at the door, you must have already purchased tickets to attend the festival.
All ticket holders must have either a printed out copy of their ticket or access to it on their mobile device, attendees must also have photo ID at entry.
VIP entry will begin at 11:45pm, with the presentation from Caleb Staton, Director of our Sour Ale Program, beginning at 12:30pm. Attendees may enter through VIP check in, set up inside The Platform building, west of the market. Parking is available in the garage off of New Jersey, or on the street at meters, we will also have a bike valet, sponsored by Bicycle Indiana, in the plaza east of the Market, in front of the YMCA.
All attendees will receive a commemorative tasting glass, wristband, event tshirt and event program. Caleb will be presenting about our Brett Project Ales, which are being released to the Secret Barrel Society in the current release. The presentation will last until 1:30pm with early entry to the festival following. The VIP lounge will remain open during the festival with snacks and refreshments for VIP ticket holders.
During the festival a DJ will be spinning tunes and food will be available for purchase inside City Market. Tomlinson Tap Room will also be open during and after the festival, in the upstairs mezzanine of the market. The event will end at 6pm with last call, we ask that all attendees vacate the area and find a safe, responsible ride home.
Hop Cat in Broad Ripple will be hosting an after party following the festival. They will have additional sours available if you have not had your fill, as well as lighter options available to ease the acid overload.
Uber will be providing safe rides to attendees to and from the festival. Use the promo code – SOURFEST15 – for a free ride to and from the festival for new users. You can also redeem the discount code here.
Don’t forget to share your event pics #uplandsourfest. We will repost our favorites!
As you may have noticed, there is a good chance of rain in the forcast for Saturday. Not to fear, the festival will still go on, rain or shine. If it does end up raining day of, we will do our best to ensure ample tent cover to keep everyone dry. With that being said, doesn’t rain make a beer festival more fun?! We at Upland will be sporting our finest swim trunks and rainboots and can’t wait to see yours! If you ask the brewers nicely, we may even be able to get them to model in a wet tshirt contest! Post your craziest rain gear pics during the festival with #itmightgetwet and we will pick our favorite for a free Sour Fest tshirt.