UPLAND BREWING COMPANY UNVEILS COMMEMORATIVE 2025 NATIONAL CHAMPIONSHIP HOOSIER GAMEDAY LAGER CAN
Upland Brewing Company, one of Indiana’s largest craft breweries, is celebrating Indiana Football’s 2025 National Championship run with a limited commemorative Hoosier Gameday Lager can. Only 8,000 six-packs will be produced and distributed across Indiana and the Chicagoland area.
UPLAND BREWING COMPANY ANNOUNCES FREE LIFETIME SUPPLY OF BEER FOR INDIANA HEAD COACH CURT CIGNETTI FOLLOWING NATIONAL CHAMPIONSHIP VICTORY
BLOOMINGTON [January 21, 2026] – Upland Brewing Company, Indiana’s third-largest craft brewery, is celebrating Indiana Football’s 2026 National Championship and honoring head coach Curt Cignetti with a lifetime supply of Upland beer following his post-game press conference shoutout recognizing Hoosier Gameday Lager as his drink of choice after the victory in Miami.
Upland Brewing Company Unveils First Official Beer of Indiana University Athletics: Hoosier Gameday Lager
Hoosier Gameday Lager, cultivated based on direct feedback from IU fans, will be a refreshing 4.7% ABV lager in a cream and crimson candy striped can. This is Upland Brewing Company’s first brew that falls into the gameday beer category.
Upland Brewing Company is the Exclusive Craft Beer Sponsor for Indiana University Athletics Beginning with 2022 – 2023 Season
Upland Brewing Company announces a new partnership with Indiana University Athletics that will make Upland Brewing Company the exclusive craft beer sponsor starting with the 2022 – 2023 season.
Hometown Heroes
Indiana loves its basketball, and Bloomington loves its IU Hoosiers. In particular, the IU Varsity Club is very dedicated to supporting its hometown heroes. They frequently host rallies before home […]
