Our 10th Annual UpCup competition will be hosted at our production facility on April 29th, 2017 at 4:00 pm, 4060 Profile Pkwy in Bloomington.


Here are the specific details:

Entries may be dropped off at any of the following locations by Saturday, April 22, 2017:


If shipping is required, please send to our production brewery at 4060 Profile Pkwy, Bloomington, IN 47404


When coming to the event please have your American Homebrewers Association (AHA) card or be prepared to renew your membership or join the AHA if you are not already a member. Anyone not interested in having an AHA membership is asked to donate $40 to a local charity. http://www.homebrewersassociation.org/. There is no charge for Designated Drivers.    You can enter the competition without attending the event, but your attendance is encouraged.


Food and beer samples will be available, and VIP brewery tours will be held throughout the event. There will also be a raffle for great items from the American Homebrewers Association and Upland.  At the end of the night, our UpCup winner will be chosen. The winner receives the UpCup trophy and their recipe will be brewed by Upland brewers. This beer will be entered in the 2017 Pro-Am competition at the Great American Beer Festival in Denver, Colorado.  The winning beer will also be featured on tap at all Upland locations.  Awards are given to second and third place, as well.

Please contact [email protected] with any questions

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