In May, we opened the Wood Shop—a dedicated wood-aged sour ale brewery, allowing our brewers to continue innovating with new beers, blends, and ingredients. While the lottery and Secret Barrel Society side of our sours program is not changing, the expansion has allowed us to bring some new American sours to new markets—beginning with Boston.
“We decided to start with Boston because it’s a great city with an exciting beer scene, and we’ve developed a strong partnership with Massachusetts Beer Alliance,” said Dusty Howe, Upland’s Sour Beer Brand Manager.
“Upland Brewing Co. is one of the O.G. American breweries that committed to pioneering authentic Belgian-style and American-style sours years ago. The array of styles and flavors from their sour portfolio is absolutely amazing, and we know that the savvy beer connoisseur in Boston and throughout Massachusetts will appreciate and recognize the commitment and process Doug Dayhoff and his team have put into doing things the right way,” said Brian Murphy, Director of Sales & Marketing for Massachusetts Beverage Alliance.
The fist sours to travel from our Bloomington home to the Atlantic coastline are Hopsynth, with a distinct flavor profile of fresh hops and tartness, and Revive—a tart, tropical ale aged with pineapple and chamomile. Both will be available in 500ml bottles and ⅙ bbl kegs along with other limited kegs of sour ales.
Since 2006, we’ve been concocting bold recipes with unexpected ingredients within the sour beer craft, leading to award-winning brews as well as a loyal following from our online lottery and Secret Barrel Society.
“We started our sour program ten years ago, trying to emulate the great Belgian sours that we loved,” said Upland’s President Doug Dayhoff. “The success of our online lottery and Secret Barrel Society proves that craft beer devotees are interested in new experiences, but not in a faddish way. With the Wood Shop expansion, we’re still giving our longtime fans access to exclusive small batches while introducing some of our sour beers to those who have not previously had access.”
Hopsynth and Revive will be available in select bottle shops and bars in Boston and throughout Massachusetts, in addition to the Midwest.