To celebrate our love for craft beer & cycling, we’ve brewed Breaking Away. Available by pint or in cans at Upland FSQ, Saturday, September 14th. Get thirsty with us at 8 am for a group cycling ride leaving from Gray Goat Bicycle Co FSQ. Refresh with a pint of Breaking Away and then join us for an engaging Artist Panel across the street at White Rabbit at 4:30 pm where you’ll get to meet the artist behind the can label, the muralist who installed a version at FSQ, and the designer connecting them all.
Photo credit: Brenton Salo @stillsdept
Dustin Klein: the artist behind the design
To celebrate the opening of Upland’s new Fountain Square Indianapolis location & our partnership with Gray Goat Bicycle Company, we’ve collaborated with artist, designer, and cyclist Dustin Klein to create a beer that is influenced by & contributes to the celebration of cycling. Klein’s art spans many different mediums including painting, clothing design, graphic art, tattooing, and now beer labels. He is a prominent member of the cycling community & makes his career out of the intermingling of cycling with creative design. The art he created for the Breaking Away label is indicative of the flowing teardrop motif that permeates much of his work. Dustin will be on the artist panel at 4:30 pm on Saturday, September 14th at The White Rabbit. Come meet him yourself! RSVP on Facebook
Breaking Away: your post-ride beer
For the beer itself, we wanted to create a recipe that was creative & unique to our portfolio and also geared toward the cycling. We chose ingredients that were undeniably refreshing: ginger & lemon. To amplify this thirst-quenching quality we chose a locally sourced yeast strain that produces lactic acid during fermentation adding a mild tartness to the finished beer. To soften that tartness and add a touch of electrolytes, we included a small addition of pink Himalayan sea salt. The name was inspired by the 1979 movie based in Bloomington, IN, one of our all time favorites.
Emily Gable: the artist behind our mural
Connecting Upland FSQ beer hall & Gray Goat Bicycle Co. is another rendition of Dustin Klein’s inspiration for the iconic Upland hills. The statement mural was installed by Emily Gable of Indianapolis, Indiana. Gable is a beloved artist & muralist & painted signage designer and owner of Bootleg Sign Co. She’s painted more than just this mural for Upland. Fans can view her immaculate work at Upland on College Ave & throughout Upland FSQ.
Gray Goat Bicycle FSQ: on-site bike shop
Celebrate the GRAND OPENING of Gray Goat Bicycle Co FSQ on Saturday, September 14th. Join them for their first group ride at 8 am ending at 11 am back at Upland FSQ for the inaugural pours of Breaking Away. They’ll have door prizes in addition to the new digs. Test ride an electric bike, find some new gear, or get your bike a quick fix at their new shop! RSVP to their opening on Facebook.
We only made 15 cases of this experimentation turned Upland favorite so grab your bottle soon before we’re all out!